Resume

Leading creative and commercial strategy for a portfolio of emerging luxury brands. Overseeing editorial direction, trend forecasting, and global retail partnerships.

• Grew brand revenue by 40% YoY through strategic retail expansion
• Launched SS25 trend forecast adopted by 12 leading fashion houses
• Directed 3 major editorial campaigns featured in Vogue and Harper's Bazaar

Developed and executed brand strategy for heritage and contemporary fashion clients. Specialised in repositioning legacy brands for new consumer audiences.

• Repositioned two heritage brands for Gen Z audiences
• Managed 50+ brand partnership negotiations
• Built and led a cross-functional team of 12 creatives and strategists

Responsible for buying strategy across Asia-Pacific and European markets. Delivered trend analysis and forecasting reports to senior leadership.

• Managed a £2M annual buying budget
• Identified and onboarded 15 emerging designer labels
• Delivered quarterly trend reports to C-suite stakeholders

Supported editorial production for a leading independent fashion publication. Assisted with styling, shoot production, and trend research.

• Contributed to 24 editorial shoots
• Developed relationships with 30+ emerging designers
• Co-authored the magazine's first annual trend forecast supplement